Strategy, brand, web, marketing, print, packaging, illustration, and a lot more. Practices that show up across Pixelcrane projects, plus the toolkit that ties them together.
The work people skip — and the work that determines whether everything that follows is worth doing.
User research grounded in real conversations with real customers. We run interviews, usability sessions, and field observation to figure out what your users actually need, where they get stuck, and what they value most. The findings become the foundation for design and development decisions, so you build the right thing the first time and avoid expensive course-corrections later.
Marketing strategy built around your audience, your budget, and the channels your customers actually use. We work through positioning, messaging, content priorities, and a 90-day calendar you can actually execute. The output is a working plan with timelines and owners attached — not a long deck that sits unread on a shared drive.
Ecommerce strategy for stores that need to grow without breaking. We help you choose the right platform (Shopify, WooCommerce, BigCommerce, or custom), structure your catalog and merchandising, design conversion paths that match how your customers actually shop, and align everything with what your fulfillment can realistically deliver. Built for the audience and inventory you have today, with room to scale into what you want next.
Conversion rate optimization for the pages that actually move revenue — product pages, checkout flows, lead forms, and key landing pages. We start with analytics and session data to find friction, then test focused changes one at a time so we can tell what worked and what didn’t. Each round produces a documented learning that compounds, so your conversion rate keeps climbing instead of plateauing.
Analytics and Google Analytics 4 (GA4) setup that produces numbers you can actually trust. We configure tracking through Google Tag Manager, set up event-based conversion goals, validate the data against reality, and build dashboards your team will actually open on Monday morning. The result is a measurement system tied directly to business outcomes — not a dashboard full of vanity metrics.
Web accessibility audits and remediation against WCAG 2.1 AA standards. We review color contrast, keyboard navigation, focus order, screen-reader semantics, alt text, form labels, and ARIA usage, then fix the issues with documented changes you can verify. Accessible sites reach more customers, rank better in search, and reduce legal risk — but the real reason to do the work is that more people can actually use what you’ve built.
Wordmarks, visual systems, voice, color, type — built to survive the second year, the third hire, and the fourth context nobody planned for.
Logo design for businesses that need a mark with staying power. We design wordmarks, monograms, and symbols from scratch, test each option at the sizes and contexts you’ll actually use (favicon, app icon, signage, vehicle wrap, embroidery), and deliver the final files in every format your team will need — SVG, PNG, EPS, AI, and a usage guide that prevents the mark from getting mangled in someone else’s hands.
A complete brand identity system, not just a logo. We design the full toolkit: logo and lockups, color palette with accessible contrast pairings, type system, photography and illustration direction, motion principles, and voice and tone guidelines. Everything is built so a new designer joining your team in three years can still produce work that clearly belongs to your brand.
Brand style guides and visual guidelines that keep your brand consistent across every team, channel, and vendor — without us in the room. We document design tokens (color, type, spacing), provide do-and-don’t examples, write voice and tone notes, organize an asset library, and structure the guide so marketers, developers, and outside partners can all find what they need quickly.
Custom icon design and icon systems that feel like one family, not a stock-icon mishmash. We draw each icon on a shared grid with consistent stroke weight, optical sizing, and metaphors that hold up across the whole set — navigation, feature, product, and editorial icons all reading as siblings. Delivered as optimized SVG with named symbols, a sprite or icon-font option, and a usage document.
Design and development on the platforms clients actually use — WordPress, Shopify, and hand-rolled HTML/PHP when nothing off-the-shelf will do.
UX design that focuses on the structural work behind every successful website and product: information architecture, user flows, navigation systems, and interaction models. This is the foundation that makes a site feel obvious to users — the kind of work no one notices when it’s done well, and the kind of work that makes the visual design impossible without.
UI design with real typography, intentional spacing, and a component library that survives the handoff to engineering. We design every screen state — empty, loading, error, success, and edge cases — before development starts, so your team isn’t guessing what something should look like when the database returns zero results or the API fails. The result is interfaces that feel polished and predictable in production, not just in the design file.
Wireframing and prototyping that lets you test ideas before committing to visual design or development. We start with low-fidelity layouts to validate structure and content priorities, then build clickable Figma prototypes when interaction matters. This is the cheap, fast version of being wrong about a feature — so you don’t end up with the expensive, slow version after a quarter of engineering work.
Web design for marketing sites, content sites, portfolios, and microsites. We design page-by-page with attention to typography, hierarchy, motion, and the small editorial touches that separate a site you remember from one you click off in three seconds. Every page is designed for performance, accessibility, and the specific job it has to do.
Responsive, mobile-first web design that treats phones as the default rather than the afterthought. We design layouts at narrow widths first, then expand them through tablet and desktop breakpoints. This matters because most of your traffic, especially on consumer sites, comes from mobile — and a site designed mobile-first is faster, simpler, and more accessible at every size.
Landing page design built to convert traffic from a specific ad campaign, email, or referral source. One page, one job: a clear headline, the proof points that earn trust, and the form or CTA that closes the loop. Built fast, instrumented for tracking, and easy to iterate on as you learn what your audience responds to.
Custom HTML, CSS, JavaScript, and PHP development for projects that don’t fit a content management system. Hand-coded, lightweight, and dependency-light — pages that load fast, score well on Core Web Vitals, age gracefully, and don’t break the next time a theme or framework releases a major update. Ideal for landing pages, microsites, internal tools, and one-off campaigns.
Shopify development and custom theme builds from the ground up. We work in Liquid, Sections, metafields, and the Shopify Admin to deliver stores that are pleasant to run day-to-day — not just stores that look good in a portfolio reel. That includes custom product templates, merchandising tools, app integrations, checkout customizations on Shopify Plus, and the back-end plumbing your team will use every week.
WordPress development with custom themes, custom Gutenberg blocks, Advanced Custom Fields (ACF), and clean PHP. We build WordPress sites that respect your editors’ time — no twenty plugins fighting each other, no page-builder bloat, no “don’t touch that or it’ll break.” The result is a CMS your team can actually use and a codebase a developer can maintain three years from now.
Website maintenance and ongoing support on a monthly retainer. We handle the unglamorous-but-essential work: core and plugin updates, security patches, automated backups, uptime monitoring, performance tuning, and small content or design improvements as you need them. The kind of attention that keeps your site fast, secure, and not breaking at 2 a.m. on a Sunday.
On-page and technical SEO that helps your site rank for the queries that bring you customers. We work on site architecture, structured data and schema, page speed and Core Web Vitals, internal linking, metadata, and content that actually answers the questions your audience is searching. No keyword stuffing, no shady link-building, no tricks — just the fundamentals that compound over time.
CMS training and project handoff so your team can run the site after launch. We deliver recorded walk-throughs, written documentation, and live training sessions covering everything your editors will need: publishing content, managing media, updating navigation, adjusting page templates, and troubleshooting common issues. The goal is a site your team can actually own — not one where every small change requires another invoice.
Online product catalog design for stores with hundreds or thousands of SKUs. We design the catalog architecture, faceted filtering and search experience, category and collection pages, and product detail templates that hold up across your full range — not just your hero items. Photography standards, copy structures, and metadata schemas are all designed to scale as the catalog grows.
Product Information Management (PIM) setup that gives you one source of truth for every SKU. We design the data schemas, define ownership and update workflows, and connect your PIM to your website, ecommerce platform, marketplaces, and sales collateral. The result is consistent product information everywhere customers see it — no more conflicting specs between your site, your Amazon listing, and your sell sheet.
Data normalization and cleanup for messy product catalogs, customer lists, content libraries, and operational spreadsheets. We standardize units of measure, normalize categories and taxonomies, deduplicate records, repair broken references, and write import scripts that keep the data clean as new records come in. The work is unglamorous, but it’s what makes everything downstream — analytics, automation, AI, search — actually work.
Inbox, feed, mailbox, billboard. Built to start conversations, then keep them going.
Email campaign design and delivery, end-to-end. We handle strategy, segmentation, copy, design, HTML build, sending, and a post-mortem with real numbers attached. That covers one-off campaigns (product launches, promotions, announcements) and ongoing automated flows (welcome series, abandoned cart, post-purchase, re-engagement). The whole loop is managed so the email actually lands in the inbox, gets opened, and tells you whether it worked.
Hand-coded HTML email templates that render correctly in every major email client — Outlook (including its odd Word-rendered desktop versions), Apple Mail, Gmail, Yahoo, Spark, and the mobile and dark-mode clients that didn’t exist when most templates were written. We test across the full matrix using Litmus or Email on Acid before shipping, so your designs hold up wherever they land.
Newsletter design for recurring sends — weekly, biweekly, or monthly — with a real editorial voice and a consistent layout your readers learn to navigate. Each issue is designed for scannability, with clear sections, well-paced copy, and links and CTAs that don’t feel like ads in their own publication. Designed to be opened and read week after week, not skimmed and trashed.
Email list building done the way that actually pays off long-term. We design lead magnets your audience genuinely wants, build signup flows that convert without dark patterns, set up segmentation so the right people get the right messages, and put consent infrastructure in place to keep you GDPR- and CAN-SPAM-compliant. Lists grown this way are smaller at first — but they actually open your emails.
Content creation for marketing teams that need consistent output without burning out internal staff. We produce articles, case studies, social posts, video scripts, and supporting visuals in batches, schedule them in advance, and tie everything to a content calendar that maps to your real business goals — lead generation, search ranking, customer education — not just the platform algorithm of the month.
Copywriting and editing for websites, marketing campaigns, product interfaces, and long-form content. Headlines, body copy, microcopy, error messages, email subject lines, and full editorial passes on existing material. We write to your audience in your voice, and we’ll cheerfully cut a sentence in half if it earns the half it loses. The goal is copy that gets read — and acted on.
Direct mail design for postcards, oversized mailers, dimensional packages, and self-mailers. We design pieces that earn a second look in a stack of mail, work with you on targeted mailing lists and postal optimization (EDDM, presort, automation rates), and hand specs to your printer with no surprises. Direct mail still works for the right audience — especially when it’s integrated with your email and digital campaigns.
Meta Ads (Facebook and Instagram advertising) including creative production, audience targeting, placement strategy, conversion tracking, and ongoing optimization across the campaign lifecycle. We build for how the platform actually works today, not the playbook from two years ago. Campaign types include lead generation, ecommerce sales, app installs, video views, and brand awareness — tied to measurable business outcomes.
Google Ads and pay-per-click (PPC) campaign management across Search, Performance Max, Shopping, Display, and YouTube. We handle keyword strategy, ad copy and asset creation, bid management, landing page optimization, and the conversion tracking that ties every dollar of spend to a real business outcome. We’d rather spend less and learn more — small, focused campaigns first, then scale what works.
Paid advertising strategy and execution across channels beyond Google and Meta — LinkedIn Ads, Reddit, programmatic display, podcast sponsorships, newsletter placements, and niche industry networks. We help you choose the right channel for the audience you’re trying to reach, develop creative that fits each platform’s context, and size the spend appropriately so you can actually learn from the test.
Print ad design for magazines, newspapers, and trade publications. We design for the specific medium, format, and audience — large enough to read at arm’s length, restrained enough to respect the page, and built to be remembered after the magazine closes. Print press specs, color profiles, and bleed requirements are handled correctly the first time, so your printer doesn’t have to chase you for fixes.
Outdoor advertising and out-of-home (OOH) design for billboards, transit ads, bus shelters, and large-format installations. Designed for a five-second read at highway speed: one idea, one strong image, type sized so it actually works at distance, and a single clear call to action. Production-ready files supplied to the vendor’s exact specs, including the pixel-density and bleed requirements that vary by format.
Social media graphics and content production for Instagram, LinkedIn, Facebook, X, TikTok, and YouTube. Static graphics, carousels, short-form video, and platform-native templates designed for the feed each piece will live in — not a single asset stretched to fit every aspect ratio. Produced in batches your team can schedule weeks in advance, freeing internal staff to focus on real-time engagement.
Annual reports, brochures, trade goods. Long-form, considered, and sent to press without surprises.
Graphic design as a general practice — layout, typography, color, image-making, and visual problem-solving applied to whatever piece of communication your team needs this week. From one-off requests to ongoing creative support, we work as an embedded design partner that already knows your brand and can move fast on quick-turn projects without sacrificing quality.
Brochure design for sales, marketing, and informational pieces — tri-folds, bi-folds, gatefolds, multi-page brochures, and full-bleed sales sheets. Designed for the way people actually flip through printed material: clear visual hierarchy, scannable headlines, a logical reading path, and a call-to-action that survives the trade-show floor or the doctor’s waiting room.
Booklet design for saddle-stitched and perfect-bound publications: event programs, product lookbooks, study guides, conference takeaways, capabilities documents, and small-run magazines. Designed page-by-page with editorial pacing, hierarchy, and image treatment in mind — the kind of work that produces a piece worth keeping, not a PDF printed on heavier paper.
Annual report design for nonprofits, public companies, foundations, and research institutions. We work with your team on narrative arc, data visualization, financial section design, and editorial pacing to produce a document your stakeholders, donors, or shareholders will actually read instead of file unread. Delivered in print, digital, or both, with accessibility built in for the digital version.
Editorial design and layout for magazines, journals, books, white papers, and other long-form publications. We develop typographic systems, grid structures, image treatment standards, and section pacing so a reader can move through fifty or two hundred pages without fatigue. Each page is designed to do its job and to set up the next one.
Kit cover and folder system design for press kits, media kits, sales kits, and event-attendee packets. The cover and pocket folder set the tone for everything inside, so we design them as a unified system — matching paper stock, complementary inserts, and a structure that makes the kit feel like one considered piece rather than a stack of unrelated handouts.
Print production and pre-press services for any printed deliverable. We handle color management and conversion (RGB to CMYK, spot colors, Pantone matching), bleed and trim setup, trapping, paper stock specification, special finishes (foil, emboss, die-cut, varnish), and the printer-handoff conversation that catches problems before they become reprints. Press checks attended on request.
Print collateral design for business cards, letterhead, envelopes, sell sheets, postcards, tradeshow handouts, presentation folders, and the dozens of other small printed pieces every brand accumulates. Designed as a coordinated system rather than one-offs, so a customer who sees your card on Monday and your sell sheet on Friday recognizes them as belonging together.
From the box on a shelf to the booth on a show floor — design for the physical world, where nothing renders and the kerning is real.
Packaging design and dimensional structural design for retail boxes, product labels, blister packs, pouches, shipping mailers, and the dielines that sit underneath them. Designed for three audiences at once: the customer at the shelf or unboxing on camera, your fulfillment team handling it daily, and the supply chain it has to survive. Print-ready files delivered to your packaging vendor’s specifications.
Signage design for interior, exterior, retail, and event environments — including reception walls, building exteriors, in-store displays, and pop-up activations. Specified to fabrication standards with materials, mounting hardware, clearances, and lighting all figured out before files reach the sign shop. ADA-compliant where required, durability-matched to the environment, and color-locked to your brand standards.
Environmental graphics and wayfinding system design for office buildings, campuses, healthcare facilities, retail centers, and large events. We map the hierarchy of decisions a visitor has to make, then express that hierarchy through signage someone can follow without thinking. Designs are floor-plan-aware, ADA-compliant, and specified for the right material and scale at every location.
Vehicle wrap and fleet graphics design for trucks, vans, trailers, cars, and full vehicle fleets. We design against the actual vehicle templates from the wrap manufacturer, scale type and graphics for legibility at distance, parked, and at highway speed, and account for door panels, gas caps, window seams, and other details that ruin amateur wrap designs. Production files supplied to your installer’s exact specs.
Trade show booth design for 10x10, 10x20, 20x20, and island configurations, plus all the takeaways that go with them — banners, branded swag, demo stations, lead-capture flows, and printed handouts. Booths are designed to read from across the hall, attract the right kind of conversation, and pack down into hardware your team can actually transport, set up, and tear down on a tight schedule.
Trade show banner design for retractable banner stands, step-and-repeat backdrops, hanging banners, table runners, and pop-up walls. The discipline is restraint: one strong headline, one strong image, type sized so it’s legible from the next aisle over. Print-ready files delivered to the exact specs of whatever banner system your event provider uses.
Event collateral design covering the full attendee experience: invitations, programs, agendas, name badges, lanyards, table tents, signage, gift bags, and post-event mailers. Designed as a single visual system so attendees know they’re at the same event from the moment they walk in to the moment they get home. Production files coordinated across multiple vendors so everything arrives on schedule.
Promotional product and swag design and sourcing — tote bags, water bottles, notebooks, drinkware, USB drives, tech accessories, and the rest of the conference giveaway lineup. We design for and source items that people actually use after the event, because anything cheaper goes straight into the hotel trash or the back of a junk drawer. Vendor relationships that get you reasonable minimums and solid quality.
Merchandise and apparel design for T-shirts, hats, hoodies, jackets, and the small-batch merch programs that turn customers and employees into walking advertisements. Designed for the wearer first — meaning shirts people actually want to put on — and the marketing team second. Production guidance for screen printing, embroidery, and direct-to-garment, plus help finding manufacturers that match your quality and ethics standards.
Diagrams, infographics, technical illustrations. Built to translate complexity without dumbing it down.
Custom illustration for editorial features, marketing campaigns, packaging, web, and brand identity systems. Style is matched to the brand and the context — loose and editorial for a magazine spread, technical and precise for a product diagram, friendly and approachable for an onboarding flow, or something more unusual when the project calls for it. Delivered as scalable vector files unless raster is the better fit for the medium.
Scientific and technical illustration for research laboratories, medical and biotech companies, manufacturers, engineering firms, and academic publications. Diagrams, exploded views, anatomical drawings, molecular renderings, equipment schematics, and process illustrations — accurate enough for the subject-matter experts in your field, clear enough for the funders, journalists, and patients who need to understand the work.
Infographic design for workflows, system maps, data visualizations, organizational charts, and process diagrams. Designed for grant applications, annual reports, board presentations, public-facing explainers, and editorial features. The goal is layered comprehension: the main takeaway is obvious in five seconds, and the supporting detail rewards the reader who wants to dig deeper. Source data is treated honestly — no axis tricks, no misleading visual ratios.
Presentation and pitch deck design for sales decks, investor pitches, board decks, conference talks, and internal all-hands. We build slide systems with real typography, real hierarchy, and master templates your team can extend without us once we’re done — not single-use slides that fall apart the first time someone tries to add a new section. Designed to project clearly in a dim room and read well as a leave-behind PDF.
Full production for stills and motion — from a single product shot to a fully scripted explainer.
Product, lifestyle, environmental, and team photography on location or in a studio. We shoot for the way the images will actually be used — web heroes, e-commerce listings, social posts, print collateral, and press releases — with the right aspect ratios, crops, and resolution captured on set. Color-managed workflow from camera to delivery so the images you approve are the images that ship.
Photo retouching and editing for product, portrait, fashion, real estate, and editorial photography. Color correction, compositing, background removal and replacement, skin and product retouching, and the careful work of making a photo look better without making it look fake. Batch processing for high-volume product catalogs, individual attention for hero shots that need to carry a campaign.
Video production from pre-production through final delivery: scripting, storyboarding, location scouting, shooting, editing, color grading, sound design, and final cut in the formats your channels need. Project types include brand films, product launch videos, customer testimonials, recruiting videos, and recurring video content programs for ongoing YouTube, LinkedIn, or social channels.
Explainer video production for products, services, and processes that need clear introduction. Sixty-to-ninety-second animated or live-action pieces that turn something complicated into something a stranger can grasp on first viewing. Script first, design second, animation third — in that order, because a clear script saves more time than any production trick — and a written treatment you sign off on before we touch After Effects.
Motion graphics and animation for animated logo reveals, lower thirds, kinetic typography, animated infographics, broadcast packages, and the small motion details that make a brand feel alive on screen. Designed for the platform’s frame rate, the viewer’s attention span, and the autoplay-muted reality of social feeds. Source files delivered so your team can re-time or repurpose the animations later.
Audio production for video projects, including voiceover casting and direction, sound design, music selection and licensing, dialogue editing, and final mixing for broadcast or web delivery. Voice talent recorded in professional booths and directed to your brand’s actual tone — not the generic announcer voice that makes every corporate video sound the same. Music licensed correctly so you don’t get a takedown notice six months after launch.
These are the tools I work in most. If your team uses something else — or wants to introduce a new platform mid-project — I’m happy to learn it.