Capabilities · Section 02

Strategy. Brand. Code. Print.

Strategy, brand, web, marketing, print, packaging, illustration, and a lot more. Practices that show up across Pixelcrane projects, plus the toolkit that ties them together.

01 Strategy & Research

Figure out what to build first.

The work people skip — and the work that determines whether everything that follows is worth doing.

02 Brand Identity

Marks that hold up under use.

Wordmarks, visual systems, voice, color, type — built to survive the second year, the third hire, and the fourth context nobody planned for.

03 Web & Digital

From wireframe
to launched.

Design and development on the platforms clients actually use — WordPress, Shopify, and hand-rolled HTML/PHP when nothing off-the-shelf will do.

04 Marketing & Advertising

Reach the right people.

Inbox, feed, mailbox, billboard. Built to start conversations, then keep them going.

05 Editorial & Print

Things you can hold.

Annual reports, brochures, trade goods. Long-form, considered, and sent to press without surprises.

06 Packaging & Environmental

Three-dimensional everything.

From the box on a shelf to the booth on a show floor — design for the physical world, where nothing renders and the kerning is real.

07 Illustration & Visual

Where words run out.

Diagrams, infographics, technical illustrations. Built to translate complexity without dumbing it down.

08 Photo & Video

Capture, edit, animate.

Full production for stills and motion — from a single product shot to a fully scripted explainer.

The instruments
of the trade.

These are the tools I work in most. If your team uses something else — or wants to introduce a new platform mid-project — I’m happy to learn it.

16 tools in regular rotation
ActiveCampaign
Email automation & CRM
Adobe Creative Cloud
Design, layout, retouching, motion
ChatGPT
Research & first drafts
Claude
Strategy, code, and copy partner
Figma
Interface design & team handoff
Google Colab
Notebooks & data work
Google Workspace
Docs, Sheets, Slides — daily collaboration
Hailuo AI
Generative motion & pre-vis
Jira
Sprint & ticket management
Mailchimp
Newsletter delivery & lists
Midjourney
Concept imagery & mood
MS Office 365
Docs, spreadsheets & client deliverables
n8n
Workflow automation & integrations
Pendo
In-product analytics & feedback
Runway
AI video & post effects
Userbrain
Remote user testing