Health Sciences — Case Studies

Helping science,
be seen.

A catalog of work with academic research groups and labs — genetics, neuroscience, and biomedical engineering.

Brand · Web · Infographic · Print
Research · Clinical · Academic
Ongoing Practice Area

Utah Center for Genetic Discovery

UCGD
A research center building tools and platforms
that connect data, people, and discovery.

Pixelcrane has worked with the University of Utah's health-sciences community since the early 2010s — building websites, infographics, annual reports, and identity systems.

Logo Design

The mark and wordmark for the center. Designed to read at the small sizes it lives in most often — corner of a poster, footer of a publication, app icon — while still holding up in large institutional treatments.

AI Generated Illustrations

Generated illustrations used across the UCGD site and supporting materials. Custom prompts and post-treatment keep the palette and texture consistent across the set.

Website Design

This project is in progress. The public face of the center. A full marketing site covering research focus areas (genomic medicine, genome biology), team, software, and a regularly updated news and publications stream. The structure had to hold up under heavy content while still reading as a confident, design-forward institution.

Structure
Research / People / Software / Publications / News — organized to match how funders and prospective collaborators actually navigate.
Signature Module
Software directory with per-tool docs — the center's open-source packages get first-class treatment, not a footnote.
Voice
Visual storytelling that makes complex science feel inviting, paired with plain-spoken copy that respects the reader.
Icons & Pipeline Elements

An iconography kit and the visual language used inside the patient-to-gene pipeline diagram. Tight grid, recognizable at small sizes, color discipline that holds across both light and dark backgrounds.

Cohort Expansion & Patient-to-Gene Workflow

A pair of large-format infographics that explain how the center finds patients with a given rare disease, then walks them from clinic visit through sequencing, analysis, and result. Each panel is meant to function on its own at conference scale or printed in a grant submission.

LEFT PANEL
Cohort Expansion — how the Utah Phenotype Core connects with Vanderbilt's BioVU to find additional affected individuals for a rare-disease cohort.
RIGHT PANEL
An eight-step clinical workflow spanning recruitment, sample processing, sequencing, analysis, and return of results.
WHY IT WORKS
One read-through explains a program that would otherwise take three slides and four paragraphs to describe.

Yandell Lab

YDL
A computational genomics lab building open-source
tools used worldwide.

A research-group website for a lab at the intersection of computational genomics, evolution, and disease. Different audience than UCGD — this one talks primarily to peers, prospective postdocs, and collaborators, so the load-bearing sections are People, Publications, and Software. The design gets out of the way and lets the work lead.

Scope
Website redesign · CMS · Visual system
Primary audience
Peer researchers · Postdocs · Collaborators
Signature sections
Publications feed · Software directory (WHAM, pVAAST, PHEVOR, GPAT, ImagePlane)
AI Generated Images

A small library of generated images used as section headers and supporting visuals across the site. Each piece is captioned with its prompt category so the source remains transparent.

AI Illustration — Hunting cone snail
AI Photograph — Yandell Lab Publications
AI Photograph — Yandell Lab Research
AI Photograph — Yandell Lab Software
Website Design

Six representative pages from the site — Home, People, Publications, Research, Software, Contact. The visual identity stays quiet so the content can carry the weight.

The Brain Institute

BI
A neuroscience research institute
at the U — print, identity, and collateral.
Print & Identity

Print and identity for a neuroscience research institute at the University of Utah. Three deliverables — annual report, logo, and small-run collateral — that share a visual system while serving very different audiences: funders, peers, and the next generation of researchers.

Print — Annual Report
Design — Brain Institute Trading Cards
Branding — Brain Institute Flash Drive

Engineering Research Center for
Neurotech Solutions

ERC
An NSF-backed research center for
commercializable neurotechnology.
Infographic

A single large-format diagram to organize a multi-institution research center spanning patients, hospitals, commercial partners, and regulators — alongside three tiers of technical work: Test Platforms, Research Thrusts, and Discovery Research. Every layer has its own set of barriers, technologies, and stakeholders. The piece is used in grant submissions, site visits, and orientation materials.