Real Estate
Designed
Land brokers. Commercial advisors. Luxury residential. Service brands. Over a decade of digital work for every corner of the industry.
Who I have
worked with.
In the Broker's Office, Reviewing Proofs
Most land brokerage websites are templates filled in by a junior staffer. This one wasn't. Bates Land Consortium has closed 640 transactions — nearly 2.6 million acres, approaching $2.7 billion in total value — including the historic 290,000-acre Bell Ranch in New Mexico. The principal broker, C. Patrick Bates, wrote every word of every listing himself. I sat with him in his office, going page by page through the print proofs that would become the offering booklets.
A Custom CMS for Serious Land Buyers
A custom Properties post type with 30+ purpose-built fields lets the brokerage publish exactly what a sophisticated land buyer expects — deeded acreage, state lease holdings, water rights, agricultural infrastructure, mineral status, easement summaries, KMZ geographic data, and aerial maps. Behind every listing is a lead-capture engine: prospects download a fully-designed offering booklet, the broker gets the email, and the right person gets notified automatically.
Industrial real estate at this scale isn't sold with property photos and a phone number. The buyers are institutional investors, family offices, and 1031 buyers. They expect proforma cash flows, cap rate analyses, lease comps, rent rolls, and Phase I environmental reports. Anything less and the deck gets closed before the third page. We designed IPG's interactive offering memorandum system to clear that bar: a 47-page navigable document that clicks like a website, prints like a brochure, and signals — before the first call — that IPG operates at the institutional level.
A 90%-repeat-business firm doesn't need clever prospecting. They need a way to thank the clients who keep coming back. Pixelcrane designed a custom pop-up card with a hand-folded architectural elevation, a kraft envelope, and a single-word message: Thank you for letting IPG help your business GROW. It went out with a live plant in a wood box, IPG's logo burned into the side. The prototypes were cut by hand with an X-Acto knife. The 250-piece run was printed locally on a custom die most shops wouldn't quote. Every card was hand-weeded and assembled with my wife at our dining room table. The result: a thank-you that stays on the recipient's desk and grows.
Julie Hopkins
town as much as it promotes her business.
Most luxury agents sell listings. Julie sells Park City. Her site has the listings — IDX-fed from the MLS, with custom infrastructure underneath — but it also has a local event calendar, a Park City restaurants page, a Park City bars page, and a Park City museums page. She and her colleague Sam mail printed coupons to local diners every month to promote local restaurants and businesses. The implicit pitch: if you want to know what living here is actually like, here's the agent who already does. The site is engineered to make that case in every section.
A 10-year creative partnership. Julie's brand identity — done by another designer — has held up beautifully across a decade, so we left it alone. Our job was to build the rest of her business around it: the listings, the local content, the video infrastructure, and the systems that let two people run a marketing operation the size of a small media company.
The site has four jobs, all on one platform. Listings run on IDX Broker, with property data and custom search implemented and maintained by Pixelcrane. Local content lives in dedicated About Park City sections — events, restaurants, bars, museums — updated on a fixed cadence. Julie and Sam shoot 9:16 video for every listing; a custom tool we built attaches it automatically by MLS number. Direct contact skips the inquiry form and goes straight to Julie's phone.
The build: IDX Broker integration and listing data implementation, a custom MLS-to-video matching tool, the About Park City content system (events, restaurants, bars, museums), a bi-monthly event calendar, 9:16 video infrastructure, SEO, analytics, and direct-to-agent contact routing. The ongoing: ten-plus years of maintenance, content updates, and continued infrastructure work as the practice has grown.
Acclaimed Home Warranty
The Order Flow
This home warranty experience is designed for the property owner as well as the agent. Why? Because agents are the ones placing the orders at closing, often in the parking lot on a phone. We engineered the process around how that sign up actually happens.
Home warranties get ordered at closing — by agents, by escrow officers, by buyers, by sellers, often inside the same hour. We designed the AHW site for all of them. The public-facing pages compare plans and explain coverage. The order flow handles the closing-table reality: property address, buyer information, seller information, agent contacts on both sides, and the title and escrow company that's coordinating the deal. Every party in the transaction is in the form because every party in the transaction matters.
